2017-18, 2018-19, 2019- 2020

S.N.

Title of Paper

Publisher

Volume/Page no.

Date

1

Store Ambiance and its impact on the impulse buying behavior of college students in Haryana

Dr Ajay Kumar Sharma

ELK Asia Pacific journal of Marketing and Retail Management, ISSN 2349-2317 (Online)

DOI: 10.16962/EAPJMRM/ISSN 2349-2317/2015,

Volume 8 Issue 2

2017

2

Customers Satisfaction In E- Banking: Corollary of Tangibility, Responsiveness and Communication

Dr. V.K. Kaushik

Quest International Multidisciplinary Research Journal 

2017; ISSN: 2278-4497;

2017

3

A CSR Approach to Control – Addiction of Youth towards Gadgets

Ms. Monika Sharma

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

Vol. 4, Issue 2, pp: (81-86).

April – June 2017

4

A study of Factors Affecting the Satisfaction level in E–banking

Dr. V.K. Kaushik

International Research Journal of Management and Commerce

4/ 629-635

November 2017

5

An Indian Yog Guru Branding – A case study on Patanjali Products”

Dr Ajay Kumar Sharma

Manthan

ISSN: 0974-7141 Vol. XII, Issue- 1,

pp. 7-9

Jan–June 2017

6

Techniques of Strategic Evaluation and Control in Practices- A Case of Indian Companies –

Dr. S. K. Sharma

International Journal in Management and Social Science

Volume 05, pp.1-13

February 2017

7

Role of the Price Discrimination For Determining the Demand: A Special Reference For TV Advertisement Broadcasting Industry

Dr. Samridhi Tanwar

South Asian Academic Research Journals

VII/ 35-42

January 2017

8

International Journal of Advances in Arts, Sciences and Engineering

Dr. V.K. Kaushik

Service Quality Factors Stimulating Customer Satisfaction in E-Banking

ISSN: 2320-6144

2017

9

Study of demographic variables influence on customer satisfaction in e- banking

Dr. V.K. Kaushik

Journal of advance management research

5/ 368-380

December2017

10

Green Consumerism: The Need of the Hour

Dr. Samridhi Tanwar

South Asian Academic Research Journals

VII/ 5-13

February 2017

11

Importance of Services cape in Service Quality

Dr. Samridhi Tanwar

Bloomsbury

I/ 99-105

2018

12

Service Quality, Customer Oriented Marketing and Customer Value

Dr. Samridhi Tanwar

A.K. Publications

I/ 349-354

2018

13

Impact of High performance work based practices on employees satisfaction, productivity and retention

Dr Ajay Kumar Sharma

Gitarattan International Business School

Conference Proceedings of 8^th National Conference conducted on

8-9^th Dec 2017.

ISBN:

978-93-5291-375-6

June 2018

14

A review of High Performance Work based Practices on Talent Retention in IT Companies

Dr Ajay Kumar Sharma

RESEARCH REVIEW International Journal of Multidisciplinary www.rrjournals.com [UGC Listed Journal]

ISSN: 2455-3085 (Online)

Vol.03, Issue 08,

August 2018

15

Impact of High Performance Work Based Practices on Employee Productivity

Dr Ajay Kumar Sharma

IRJMST

ISSN 2250 – 1959 (0nline) 2348 – 9367 (Print), Vol. 9

Issue 7

2018

16

Service Quality Factors Stimulating Customer Satisfaction in E-banking

Dr. Samridhi Tanwar

Zenith Education

VII/ 1-12

July

2018

17

Linking Perceived Service Quality with Price Sensitivity: Using Multiple Regression Analysis

Dr. Samridhi Tanwar

Prateeksha Publications

I/ 174-190

2018

18

A study investigating the Effect of E-Service quality on customer satisfaction in online shopping

Dr. Sunita Bharatwal

Apeejay Journal of Management and Technology, a Bi-Annual referred journal

Vol 13, No 2,

ISSN 097

July 2018,

19

A Study of Service Quality Determinants in Life Insurance Sector

Dr. Samridhi Tanwar

Research Review Journals

III/ 622-626

September 2018

20

Quality of Services in Life Insurance Sector: A Comparative Study of Perceptions and Expectations of Policy Holders

Dr. Samridhi Tanwar

TRANS Asian Research Journals

VII/ 81-87

October 2018

21

Strategic Evaluation and Control in Indian Companies

Dr. S. K. Sharma

Journal of Advance Management Research

Volume 06,

Issue- 02,

pp.52-73

February 2018

22

Customers perception towards marketing strategies adopted by Indian telecom companies

Dr. V.K. Kaushik

Trans Asian journal of marketing management research

7/ 4-16

July 2018

23

Workforce Diversity: Impact on Organization Environment

Ms. Monika Sharma

International Journal of Research in Business Management

Vol. 6, Issue 2,

pp-31-38

Feb. 28, 2018

24

Measuring Customers Perception in the Telecom Industry: An Indian Perspective

Dr. Samridhi Tanwar

TRANS Asian Research Journals

VII/ 274-285

November 2018

25

Restructuring Entrepreneurship Education

Dr. S. K. Sharma

International Journal in Management and Social Science

Volume 07,

pp.105-112

March

2019

26

Generational Diversity – An effective tool to increase performance of employees in the organizations

Ms. Monika Sharma

International Journal of Research and Analytical Reviews (IJRAR)

Volume 6, Issue 2

June2019

27

Current Dynamics of Engineering in India

Dr. Samridhi Tanwar

Anu Books

I/238-244

2019

28

Employees Perception Towards Marketing Practices of Telecom Companies. A study of NCR

International Journal of Advances in Arts Sciences and Engineering.

ISSN:2320-6136

2019

29

A Discriminant Analysis Approach for Linking Perceived Service Quality, Customer Satisfaction and Word of Mouth Communication

Dr. Samridhi Tanwar

Khama Publishers

I/ 435-451

2019

30

Green Marketing: Go Green Dr. Samridhi Tanwar

TRANS

Asian Research Journals

VIII/163-170

May

2019

31

Diversity and Performance –boon for the organizations

Ms. Monika Sharma

Diversity and Performance –boon for the organizations

Vol. 10, Issue, 08(x),

August, 2019

32

Corporate Culture – Transformation of Business Thinking

Ms. Monika Sharma

International Journal of Emerging Technologies And Innovative Research

Volume 6, Issue 3 ISSN: 2349-5162 | Impact Factor: 5.87

March

2019

33

Changing dynamic of Recruitment into Talent Acquisition

Dr. Samridhi Tanwar

Bloomsbury

I/ 32-41

2019

34

Reengineering Entrepreneurship Development through Make in India

Dr. Sunita Bharatwal

UGC Approved multidisciplinary International E-research Journal

Special Issue- 96-B, ISSN- 2348-7143, Impact factor- 6.261

January 2019

35

Transformation of HR: Natural Intelligence to Artificial Intelligence

Dr. Samridhi Tanwar

Innovative Research Publications

I/199-207

2020